HomeCloakComparisons · checked September 2026
HomeCloak vs Aura
Short version: Aura removes your name and address from people-search sites and broker lists. HomeCloak does that and also helps you remove the photos of your house, the MLS record they came from, and the street-level image of your front door. If your worry is your home, that difference is the whole decision.
Side by side
| HomeCloak | Aura | |
|---|---|---|
| Price | 109.99/yr (about 9.17/mo), up to 3 properties | $144/yr for one person ($12/mo billed annually; $15 month to month), always bundled with identity protection |
| Who it covers | Household members included; up to 3 properties on one plan | Couple plan for 2 adults; Family plan for up to 5 adults and kids under 21 at home |
| Photos of your house on listing sites (Zillow, Redfin, Realtor.com…) | Yes | No |
| MLS removal letter (the source that listing sites copy from) | Yes | No |
| Google Street View, Apple Look Around, Bing Streetside blur | Yes | No |
| People-search sites (Whitepages, Spokeo, BeenVerified…) | Yes | Yes |
| Registered data brokers | 783 registered brokers, requested automatically | Claims 425+ brokers and people-search sites; independent tests count 140 to 200 |
| Signed authorized-agent letter on every request | Yes | Yes |
| Follow-ups when a site goes silent | Follow-up at 14 days, formal notice at 30 days, complaint packet at 45 days, re-filed quarterly | Daily re-scans and automatic re-requests while subscribed; up to 30 days per broker |
| Money-back guarantee | 60-day money-back, no questions asked | 60-day money-back on annual plans bought direct; monthly plans and renewals excluded |
Aura details are from its public pricing and help pages as of September 2026; prices and counts change, so check its site before you buy.
Common questions
- Is HomeCloak a replacement for Aura?
- For most homeowners, yes. HomeCloak sends the same kind of deletion and opt-out requests to people-search sites and registered data brokers, and adds the home-specific removals Aura doesn't offer. If you only want personal-data removal and have no interest in your home's photos or map imagery, Aura is a fine choice.
- Why is HomeCloak less expensive than the competition?
- A few sites only accept requests from the homeowner: Street View blurs, the MLS, and Zillow's owner claim. Most services skip those. We include them as guided steps you do once, in about 45 minutes, and we automate everything else. We don't pay people to do what only you can do, and that's where the price difference comes from.
- Does one plan cover my whole household?
- Yes. Household members are included in every request, and one plan covers up to 3 properties. Aura charges per person.