HomeCloakHomeCloak vs DeleteMe, Incogni, Optery, and Aura
They're good at getting your name and address off people-search sites and broker lists. We do that too, with 142 core sites and 783 registered brokers. What none of them touches is your home: the interior photos still online from your last listing, the MLS record they came from, and the street-level image of your front door on three map services. One table, nothing to click.
| HomeCloakus | DeleteMe | Incogni | Optery | Aura | |
|---|---|---|---|---|---|
| Your home | |||||
| Photos of your house on listing sites | Yes | — | — | — | — |
| MLS removal letter (the source that listing sites copy from) | Yes | — | — | — | — |
| Google Street View, Apple, and Bing blur | Yes | — | — | — | — |
| Your personal data | |||||
| People-search sites (Whitepages, Spokeo, BeenVerified…) | Yes | Yes | Yes | Yes | Yes |
| Registered data brokers | 783 registered brokers, requested automatically | Claims 750+ sites; a large share are handled by staff, not automation | 420+ brokers by email | Up to 645+ sites on the top plan | Claims 425+ brokers and people-search sites; independent tests count 140 to 200 |
| Signed authorized-agent letter on every request | Yes | Yes | Yes | Yes | Yes |
| How it's run | |||||
| Follow-ups when a site goes silent | Follow-up at 14 days, formal notice at 30 days, complaint packet at 45 days, re-filed quarterly | Quarterly re-scans and re-removals | Recurring re-requests while subscribed | Continuous monitoring on paid plans | Daily re-scans and automatic re-requests while subscribed; up to 30 days per broker |
| Who one plan covers | Household members included; up to 3 properties on one plan | Priced per person | Priced per person; family plan extra | Priced per person | Couple plan for 2 adults; Family plan for up to 5 adults and kids under 21 at home |
| Money-back guarantee | 60-day money-back, no questions asked | None advertised | 30-day refund window | None advertised | 60-day money-back on annual plans bought direct; monthly plans and renewals excluded |
| Price | |||||
| Price for one person | 109.99/yr (about 9.17/mo), up to 3 properties | $129/yr for one person (multi-person and 2-year plans higher) | About $6.49 to $8/mo billed annually (roughly $78 to $96/yr) for one person | Free self-service tier; paid plans about $39 to $249/yr per person | $144/yr for one person ($12/mo billed annually; $15 month to month), always bundled with identity protection |
| Price for a household of two or more | 109.99/yr, the whole household included at no extra cost | $229/yr for two people; $329/yr for a family of four | About $167/yr for the family plan (up to four people) | Per person: two people on the full plan is about $498/yr | $264/yr for a couple; $384/yr for a family of up to 5 adults |
The competition removes your data from 340 to 750 sites. We do it for more than 900. Incogni covers about 420, Aura 425, Optery up to 645, and DeleteMe 750. And we help get your home's photos off the internet, which we don't see any of them doing.
The others charge per person. We cover your whole household for one price, so for two or more people we are less expensive than every service in this table, including Incogni.
Competitor details are from their public pricing and help pages as of September 2026. Prices and site counts change; check their sites before you buy.
Full side-by-side pages: HomeCloak vs DeleteMe · HomeCloak vs Incogni · HomeCloak vs Optery · HomeCloak vs Aura
Why we're less expensive than the competition
A few sites only accept requests from the homeowner: Street View blurs, the MLS, and Zillow's owner claim. Most services skip them. We include them as guided steps you do once, in about 45 minutes, and we automate everything else. We don't pay people to do what only you can do, and that's the whole price difference. $109.99 a year, up to 3 properties, household included, 60-day money-back guarantee.