HomeCloakOne plan. Everything included.
Get your home off the internet. Keep it off. Your home's photos off the listing sites and the maps, your name off 132+ people-search networks and 783 registered data brokers, and all of it kept off, for as long as you're subscribed.
We do 99% of the work. You do the last 1%. About 40 minutes, at your own pace.
60-day money-back guarantee, no questions asked
HomeCloak
Up to 3 properties$109.99 /year
About $9.17 a month, billed once a year. Cancel anytime.
Founder's price for the first 100 homes: $89.99 for your first year with code FOUNDER100 at checkout, then $109.99.
Covers your whole household. The competition charges per person, so for two or more people we are less expensive than every service we compare against, including Incogni.
The competition removes your data from 340 to 750 sites. We do it for more than 900. Incogni covers about 420, Aura 425, Optery up to 645, and DeleteMe 750. And we help get your home's photos off the internet, which we don't see any of them doing.
Not sure yet? Look inside a live account or scan your address first.
- ✓Listing photos removed from Zillow, Redfin, Realtor.com, Trulia, Homes.com, Movoto, and every other listing site we cover
- ✓MLS removal letter, written for you: your region's process, the right contact, and a letter you send with your ownership document (about 10 minutes)
- ✓Map blurs: Apple Look Around filed by us; Google Street View and Bing Streetside prepared for you to submit (about 5 minutes each) and checked at 3 and 6 months
- ✓Your name, address, and phone number removed from 40+ people-search networks and 500+ registered data brokers
- ✓A signed authorized-agent letter on every request, so brokers can't send it back
- ✓Every reply read and answered; every silent site followed up with at 14, 30, and 45 days
- ✓Re-filed automatically when anything reappears, for as long as you're subscribed
- ✓Every new site we add gets a removal request for your home the same day, no action needed
- ✓Household members and 5 custom removals included; up to 3 properties on one plan
- ✓60-day money-back guarantee
We do 99% of the work. You do the last 1%.
About 40 minutes, at your own pace. 900+ requests from us, a few owner-only steps from you.
- We send 925+ removal requests the moment you subscribe, read every reply, follow up on every silence, and re-file anything that comes back.
- You do 8 short steps we can't do for you: Google Street View, Bing, the MLS, and the big listing sites. Each one takes 2 to 10 minutes, and we give you the exact clicks. A couple a day is fine.
- That's why we're less expensive than the competition. They skip those sites entirely. We don't, because those are the photos strangers actually see.
DeleteMe is $129 a year and leaves your house online. Optery's comparable plan is $149. Neither touches Zillow, the MLS, or Street View.
What to expect, honestly
The 45-day rule
State privacy laws give a business up to 45 days to act on a verified request, and plenty of them use most of it. Some sites confirm within days; some go quiet. That's why we don't just send and hope. If a site hasn't answered in 14 days, we follow up on the same thread. At 30 days, we send a formal notice citing the 45-day deadline. Anything still silent at 45 days is marked “No response” on your dashboard, so you can see exactly who is ignoring the law. Realistically, the first confirmations land in the first week or two, most of the rest come over the following month, and there are a handful of holdouts every time. Real timelines by site type →
What can't come down
No map service blurs satellite views of homes — street-level imagery (Google, Apple, Bing) is what can actually come down. Google and Bing only accept blur requests from you personally, which is why those two blurs are guided rather than submitted for you. County property records and deeds are public by law and can't be removed. And most MLS systems are legally required to keep their internal listing record for years — what the MLS packet removes is the public-facing photos, not the underlying record.
Common questions
Why a subscription instead of a one-time fee?
Because removal isn't a one-time event. These sites re-import from public records and each other, so a listing removed today can quietly reappear in months. The plan keeps re-filing every request for as long as you're subscribed, and every new site we discover gets a request for your home automatically. That's the part a one-time fee can't do.
What's included?
Everything. Removal requests to every listing site we cover, the Apple Look Around blur filed for you, a written MLS letter and exact steps for the Google and Bing blurs (the few things only a homeowner can submit), 40+ people-search networks and 700+ registered data brokers, the signed agent letter, follow-ups at 14, 30, and 45 days, automatic re-filing, household members, 5 custom removals, and up to 3 properties on one plan.
Is there a guarantee?
Yes. A 60-day money-back guarantee on your first payment. If you're not satisfied for any reason, email us from your account address and we refund it in full. No forms, no questions.
Is it legal to remove my home and personal information from these sites?
Yes. State consumer-privacy laws, like the California CCPA/CPRA and the Texas Data Privacy and Security Act, give you the right to ask for your personal information to be deleted. Most sites also honor removal requests under their own published privacy policies, no matter where you live.
How long do removals take?
By law, a business has up to 45 days to act on a verified privacy request, and many use most of it. Some respond in days; some go quiet. If a site hasn't answered in 14 days, we follow up on the same thread. At 30 days, we send a formal notice citing the 45-day deadline. Anything still silent at 45 days is flagged on your dashboard. Expect the first confirmations within a week or two and the bulk over the following month.
Do you need my passwords or accounts on these sites?
No. We only need your property address and a document showing you own or live there (a utility bill works). We never ask for your logins to any site.
Why can't you submit the Google Street View blur for me?
Google only accepts blur requests from the homeowner's own account — that's their rule, not ours. We prepare everything for a clean first-time submission, then automatically check at 3 and 6 months whether the blur went through. (Apple accepts requests directly, so we submit that one for you.)
What happens if a site refuses to remove my information?
Refusals are flagged in your dashboard rather than hidden. A small number of sites claim legal exemptions, and we're upfront about those limits — see the note above on what can't come down.
Do you cover more than one property?
Yes. One plan covers up to 3 properties. Add a second or third home and it's protected at no extra charge.
Can I cancel?
Yes, anytime. Cancelling stops future charges, and ongoing re-filing ends when the paid period ends. Removals already completed stay completed.
I live in California — do I get anything extra?
Yes. California's Delete Act lets you file one state-run deletion request that 500+ registered data brokers are legally required to honor within 45 days — including sites that refuse every other channel. Your dashboard includes a free guided walkthrough, and you can designate HomeCloak as your authorized agent for follow-ups. As other states pass similar laws, we'll add guides for those too.
HomeCloak